The brief
A film release needs momentum in the weeks around opening, but a single Jakarta premiere reaches only part of the market. Distributors also depend on local exhibitors and venue partners, so activation work has to be repeatable across locations without losing brand consistency.
What we did
- Built the activation as a repeatable format that could be mounted in more than one city.
- Kept the visual and messaging system consistent so the campaign read as one national push.
- Coordinated with cinema and venue partners around the release calendar.
At a glance
- Category
- Multi-city movie activation campaign
- IP type
- Licensed film property
- Footprint
- Multiple Indonesian cities
Outcome
Produced a multi-city activation campaign that carried the film's release beyond a single premiere event and into audience-facing experiences in several cities.
