The brief
Financial brands rarely have an obvious route to character-led campaigns, and licensed IP carries usage rules that constrain how a partner may use artwork and story. The work has to satisfy the licensor's brand guidelines while still serving the bank's acquisition and engagement objectives.
What we did
- Structured the collaboration around a character the bank's retail audience already recognises.
- Cleared the creative with licensor brand requirements before production.
- Applied the IP to customer engagement activity rather than media placement alone.
At a glance
- Category
- IP x brand collaboration
- Client
- CIMB Niaga
- IP type
- Licensed animated film property
- Client
- CIMB Niaga
Outcome
Delivered a brand collaboration that used the licensed character to support customer engagement and brand awareness for the bank, and stands as a reference case for financial-sector IP partnerships.
