The brief
Food and beverage collaborations have to translate an entertainment property into menu, packaging and in-store design without disrupting normal service. The anime audience is also highly attentive to authenticity, so the execution cannot feel generic.
What we did
- Integrated the anime IP into the dining experience rather than limiting it to advertising.
- Adapted the property to in-store and packaging surfaces.
- Tied the campaign to a bounded promotional period.
At a glance
- Category
- IP x brand collaboration
- Client
- Sushi Tei
- IP type
- Licensed anime property
- Client
- Sushi Tei
Outcome
The collaboration boosted foot traffic and sales for the partner venue, demonstrating that anime IP can work in food and beverage as well as in general merchandise.
