The brief
An owned IP has no external licensor to generate awareness, so reach depends entirely on the experience itself and on how well it fits each venue. Seasonal editions also have to feel genuinely new to repeat visitors while staying recognisable as part of the same franchise.
What we did
- Adapted the Dino Island world into a seasonal theme that could run across several malls.
- Used the franchise's own characters and educational framing rather than licensed assets.
- Designed the format for repeat mounting in different venues without rebuilding it each time.
At a glance
- Category
- Original IP mall activation
- IP type
- Provaliant-owned franchise
- Reach
- 300,000+ visitors nationwide
Outcome
The Dino Island programme has drawn more than 300,000 visitors nationwide, showing that an Indonesian-owned franchise can sustain a multi-venue mall tour at national scale.
