The brief
Horror IP depends on atmosphere rather than recognisable mascots, so the experience has to be constructed through set design, lighting and pacing. Manga-based properties also carry strong fan expectations about fidelity to the source artwork.
What we did
- Built the exhibition as a walk-through environment rather than a display of panels.
- Used controlled lighting and scene transitions to pace the visitor experience.
- Kept the visual language close to the original manga artwork.
At a glance
- Category
- Pop-culture exhibition
- IP type
- Licensed manga property
- Format
- Immersive walk-through exhibition
Outcome
Delivered an immersive exhibition that translated a manga property into a physical pop-culture attraction, adding a non-character format to the portfolio.
