The brief
Character fun runs attract a crowd that is often new to organised running, so the event has to be safe and logistically sound for thousands of participants while still feeling like an entertainment experience rather than a race.
What we did
- Designed the course and event zones around a mass-participation audience.
- Built the format around the friendship theme of the two characters.
- Combined the run itself with festival activity so the day appealed beyond participants.
At a glance
- Category
- IP-powered sports activation
- IP type
- Licensed character property
- Format
- Mass-participation fun run and festival
Outcome
Delivered a character-led fun run that paired a mass-participation race with festival programming, extending the IP into an active-lifestyle format.
