IP Services

MALL ACTIVATION

Temporary IP-themed experiences in shopping mall common areas (atriums, corridors) designed to increase foot traffic, dwell time, and tenant sales. Provaliant manages concept to execution.

What We Deliver

Complete Activation Package

IP licensing (Disney, Sanrio, Warner Bros, etc.)

Concept design aligned with mall demographic

Installation design and production

Character appearances (daily or weekend)

Activities and workshops (kids, families)

Merchandise pop-up retail (NTOP operations)

Marketing and social media content

Reporting (foot traffic, tenant sales impact, social reach)

Why Mall Activations Work

Foot Traffic Magnet

Families travel across city for experience

Extended Dwell Time

35-55 minute average (vs. 15-20 min baseline)

Tenant Sales Lift

25-40% average increase

Social Media Amplification

Visitors share photos (free marketing)

Tenant Satisfaction

Happy tenants renew leases

Competitive Edge

Differentiates mall from competitors

Frequently Asked Questions

Q: How far in advance should we book?

A: 3-4 months for international IPs (Disney, Sanrio), 6-8 weeks for Provaliant-owned IPs (Dino Island, etc.). Book early for peak seasons (school holidays, Christmas, Chinese New Year).

Q: What if our mall has lower baseline traffic?

A: We adjust projections based on your current traffic. Even tier-2/tier-3 malls see 50-75% lifts with right IP. We provide realistic forecasts.

Q: Can we customize the activation to our mall's audience?

A: Yes. IP selection and format tailored to your demographic (family vs. youth, luxury vs. mass market, etc.).

Q: Who handles permits and insurance?

A: We handle general liability insurance, structural safety certifications, IP approvals. Mall handles internal approvals and local government permits (if required). We coordinate closely.